Sony announces 5.5 Pawgraphy Day with contest, deals, more

Sony has announced the "5.5 Pawgraphy Day" following closely after the "Pawgraphy" initiative. May 5 will be a day dedicated to welcoming and encouraging paw parents to capture their precious moments with their fur babies through stunning photos and videos. Sony will support this initiative by offering exclusive promotions on select digital imaging products and hosting a competition for all pet owners to showcase their bond with their pets.

Pets are usually left at home to wait patiently while their owners go about their busy lives. A pet can be a friend or even a child to its owner. However, a pet's owner is everything to them. 5.5 Pawgraphy Day is the pinnacle of this special bond between pet owners and their adoring fur children. Sony encourages pet owners to capture the best photos and videos possible with their four-legged companion.

5.5 Pawgraphy Day Contest

Beginning on May 5, 2021, Sony will hold a contest for Pawgraphy Day. To participate, pet owners will upload an Instagram photo or video of themselves with their pets, along with a heartfelt message dedicated to their furry companion. Additionally, they must tag five friends, follow Sony Philippines on Instagram, and use the hashtags #PawgraphyBySony and #55PawgraphyDay. By June 10, 2021, the winner of the Pawgraphy Day contest will be announced.

At the end of the Pawgraphy Day contest on May 31, 2021, ten winners and one grand prize winner will be chosen based on the most liked and heartfelt content, with winners announced on June 10, 2021. Ten winners will receive a set of limited edition Pawgraphy premiums valued at PHP 7,540.00, including a matching Pawgraphy branded bandana and anti-bacterial face mask for the pet and owner, a strap with an adjustable leash, and a Bellroy sling bag. The grand prize winner will receive a ZV-1 digital camera and the VCT-SGR1 shooting grip, valued at PHP 45,999.00, to enable them to capture even more captivating moments.

Exclusive 5.5 Pawgraphy Deals

From May 1 to 9, Sony will empower pet owners with deals and promotions on the Alpha 7C and the ZV-1. Buyers of either camera can expect limited edition Pawgraphy premiums with their purchase. Each Alpha 7C purchase also includes a Bellroy sling bag, lens pouch, and hand strap.

The ZV-1, in particular, will be included in a special promotional Pawgraphy day kit designed to meet all of the users' pet photography needs. This consists of the VCT-SGR1 grip, the NP-BX1 battery pack, and the Pawgraphy premium items. The grip enables worry-free shooting from various angles, including that of a pet's eye level, and an additional battery pack ensures even more time out capturing priceless moments. To learn how to utilize all of these remarkable features, users can visit the aforementioned Pawgraphy microsite and its wide variety of tutorials.

Pawgraphy

"Pawgraphy" is a Sony initiative that encourages paw parents to document their furry four-legged companions' love through photography and casual videography by sharing pawsome photos and videos of themselves and their fur kids on social media.

Pawgraphy Microsite

To prepare for 5.5 Pawgraphy Day, pet lovers can visit Sony's custom-built Pawgraphy microsite, which features a slew of resources and tutorials to educate paw parents interested in taking beautiful photos and videos of themselves with their pets. Among these will be an introduction to pet photography and casual videography for beginners to inspire them to strive for quality.

Other users can access videos containing pet photography and videography tips and tricks, as well as gear recommendations tailored to their unique Pawgraphy journey. These will be supplemented in the future by Pawgraphy workshops, which will provide pet lovers with an opportunity to hone their skills and collaborate on how to take better photos and videos of themselves with their fur babies.

Sony's Advanced Offerings Simplify Professional Photography and Videography

Sony supports the Pawgraphy initiative with the Alpha 7C full-frame compact camera, which transforms the work of an amateur photographer into beautiful professional-grade photos, and the ZV-1 digital camera, which enables an amateur videographer to create inspiring, high-quality videos of themselves and their pets. These cameras outperform the average smartphone camera on the market. The ZV-1 is ideal for casual videography, while the Alpha 7C enables even the most inexperienced pet owners to capture professional-looking pet photographs.